Owning a car is seen as a symbol of status and independence, with many Kenyans prioritizing reliability, affordability, and performance when choosing a car. With that in mind, a recent survey by Statista Global Consumer Survey has shed light on the most popular car brands in Kenya in 2022.
According to a recent survey conducted by Statista Global Consumer Survey, Toyota is the most popular car brand in Kenya, with 43% ownership as of 2022. The survey, which looked into car ownership among Kenyan consumers, found that Nissan and BMW follow closely behind with 9% and 6% ownership, respectively.
Mazda and Subaru are also among the most popular car brands in Kenya, with both having a 6% ownership share. Audi and Honda are tied with 4% ownership, while Mercedes Benz and Ford each have 3% and 2% ownership, respectively. Hyundai rounds up the list with 2% ownership.
The survey also found that Toyota’s dominance in the Kenyan car market is likely due to its reputation for reliability and durability, which are highly valued traits among consumers in the country. Furthermore, Toyota has a wide range of models that cater to different consumer needs, from sedans to SUVs and pickup trucks.
Nissan’s popularity is also attributed to its reputation for producing reliable cars that are affordable and easy to maintain. BMW, on the other hand, is seen as a luxury car brand that is favored by affluent Kenyans who value style and performance.
Mazda and Subaru’s popularity can be attributed to their focus on producing cars that offer a combination of reliability, performance, and affordability. Audi and Honda, meanwhile, are known for producing cars that are both stylish and reliable.
The survey also found that Mercedes Benz’s popularity in Kenya is limited by its reputation for being expensive to maintain, while Ford and Hyundai are seen as offering good value for money.
Overall, the survey highlights the importance of reliability, affordability, and value for money in the Kenyan car market. Car brands that are able to deliver on these factors are likely to be successful in the country.
