Spotify Data Shows Nairobi Has Africa’s Most Engaged Gen Z Streaming Audience

Spotify’s latest listening data is offering a rare glimpse into how Kenya’s youngest digital consumers are reshaping Africa’s streaming economy, revealing Nairobi as home to the continent’s most active Gen Z music audience among three major African cities. According to… Spotify’s latest listening data is offering a rare glimpse into how Kenya’s youngest digital consumers are reshaping Africa’s streaming economy, revealing Nairobi as home to the continent’s most active Gen Z music audience among three major African cities. According to…