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Home › Finance › The CEO behind Grand Theft Auto…
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The CEO behind Grand Theft Auto VI doesn’t play video games, but analysts say he has put $1.5 billion behind the biggest game launch of the decade

Fortune Jun 29, 2026 3h ago ⏱ 1 min read 👁 2 views
The CEO behind Grand Theft Auto VI doesn’t play video games, but analysts say he has put $1.5 billion behind the biggest game launch of the decade
Image via Fortune
📋 Article Summary
37 words
"I don't think being consumer-in-chief really helps a CEO be effective in this business," said Take-Two Interactive Software CEO Strauss Zelnick. This story was reported by Fortune. For more Finance news in Kenya, stay tuned to Masaa.
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