South Africa’s Cell C finds growth beyond its own subscribers

The growth marks a change in Cell C’s business beyond selling mobile services directly to consumers. The company uses its network to support other brands that want to offer mobile services without building their own infrastructure, making wholesale and MVNOs… The growth marks a change in Cell C’s business beyond selling mobile services directly to consumers. The company uses its network to support other brands that want to offer mobile services without building their own infrastructure, making wholesale and MVNOs an important part of its growth strategy.