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Brazil’s biggest soccer broadcaster Is now a guy who started on Twitch. He beat Globo

Fortune Jun 11, 2026 3h ago ⏱ 1 min read 👁 4 views
Brazil’s biggest soccer broadcaster Is now a guy who started on Twitch. He beat Globo
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📋 Article Summary
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In Brazil, home of soccer-mad fans and the five-time world champions, the only way to watch all 104 games of the World Cup will be through a streaming platform anchored by an influencer. Elsewhere, users will get to see parts of matches… In Brazil, home of soccer-mad fans and the five-time world champions, the only way to watch all 104 games of the World Cup will be through a streaming platform anchored by an influencer. Elsewhere, users will get to see parts of matches live on YouTube and TikTok for the first time. Forget about the exclusivity of traditional […]
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