He Sold His Sports Equipment Company To New Balance. Now He’s Changing The Cannabis Game

Once an elite lacrosse player, David Morrow took what he learned at Warrior Sports and built Lume into the biggest cannabis company in Michigan, with a plan to go national. “They’re not ready for this knife fight.” Once an elite lacrosse player, David Morrow took what he learned at Warrior Sports and built Lume into the biggest cannabis company in Michigan, with a plan to go national. “They’re not ready for this knife fight.”