Apple to raise prices as AI boom pushes up chip costs

Apple plans to raise the prices of its products as the cost of the memory chips it uses has surged, the technology giant’s boss has said. Tim Cook, Apple’s outgoing chief executive, told the Wall Street Journal (WSJ) that price… Apple plans to raise the prices of its products as the cost of the memory chips it uses has surged, the technology giant’s boss has said. Tim Cook, Apple’s outgoing chief executive, told the Wall Street Journal (WSJ) that price increases were “unavoidable” as the situation around memory chips had become “unsustainable”. He did not [...] The post Apple to raise prices as AI boom pushes up chip costs appeared first on Kahawatungu.