Apple’s new Siri AI is more than just a smarter assistant — it’s a new enterprise app layer

Apple’s new Siri AI, unveiled yesterday at Apple's annual Worldwide Developers Conference (WWDC 2026), may look like a consumer product story on the surface. But for enterprise developers and IT leaders, the bigger news from WWDC26 is that Apple is… Apple’s new Siri AI, unveiled yesterday at Apple's annual Worldwide Developers Conference (WWDC 2026), may look like a consumer product story on the surface. But for enterprise developers and IT leaders, the bigger news from WWDC26 is that Apple is turning Siri into a systemwide AI interface for apps, data and workplace actions across iPhone, iPad, Mac, Apple Watch and Vision Pro, as revealed in the WWDC26 Apple Intelligence developer guide.In other words, if your company offers an application on Apple devices, whether it's served on iOS mobile device or Mac, the new Siri AI may force you to change how that application is discovered, served, and its contents and workflows made available to end users. Enterprise developers can expose app content through App Entities, make it available to Apple’s Spotlight semantic index, define actions through App Intents and App Schemas, and map onscreen user interface elements to app objects through View Annotations.That makes Siri AI much more than a…