Chuck E. Cheese CEO Highlights Growth in Birthday Party Business

Scott Drake, CEO of Chuck E. Cheese, discussed the company's strategy to connect with customers through family-friendly, clean, and safe entertainment options. He highlighted the success of the $99 birthday party offering, introduced in 2004, which has driven nearly 40%… Scott Drake, CEO of Chuck E. Cheese, discussed the company's strategy to connect with customers through family-friendly, clean, and safe entertainment options. He highlighted the success of the $99 birthday party offering, introduced in 2004, which has driven nearly 40% growth in birthday celebrations. He speaks with Romaine Bostick & Katie Greifeld on "The Close." (Source: Bloomberg)