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College sports’ talent race is turning each athletic department into a $40 million business empire

▶ Fortune Aug 21, 2026 2h ago 👁 1 views
College sports’ talent race is turning each athletic department into a $40 million business empire
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“Athletics doesn’t have a revenue problem. It has a spending problem," said Penn professor Karen Weaver. “Athletics doesn’t have a revenue problem. It has a spending problem," said Penn professor Karen Weaver. Read the full story on Fortune via the link below.
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