Founder of fruit beer Jubel taps into new generation of drinkers as sales fizz amid heatwaves and World Cup fever

Fruit-flavoured beer may leave traditional pubgoers cold, but a new generation of drinkers prefer sweet lagers, Jubel boss Jesse Wilson says. Fruit-flavoured beer may leave traditional pubgoers cold, but a new generation of drinkers prefer sweet lagers, Jubel boss Jesse Wilson says. Read the full story on This Is Money via the link below.