Ice Cube: Ready To Take BIG3 to the Next Level

Rapper & Co-Founder of Big3 league Ice Cube, discusses the league preparing to go public after a $290 million valuation. He discusses the early days of the league, how the fans have really embraced it, and what it means to… Rapper & Co-Founder of Big3 league Ice Cube, discusses the league preparing to go public after a $290 million valuation. He discusses the early days of the league, how the fans have really embraced it, and what it means to be the first publicly traded sports league. He speaks with Romaine Bostick & Randall Williams on “The Close.” (Source: Bloomberg)