Kenya bets big on MICE tourism to hit 5M visitors by 2028

Kenya is counting on Meetings, Incentives, Conferences and Exhibitions (MICE) tourism to play a central role in closing the 2.3 million visitor gap needed to hit its target of five million international tourist arrivals annually by 2028. Tourism PS Prof.… Kenya is counting on Meetings, Incentives, Conferences and Exhibitions (MICE) tourism to play a central role in closing the 2.3 million visitor gap needed to hit its target of five million international tourist arrivals annually by 2028. Tourism PS Prof. Julius Bitok says his office would lead Kenya’s pursuit of MICE business from key source […] The post Kenya bets big on MICE tourism to hit 5M visitors by 2028 appeared first on KBC Digital.