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Wed, Jun 24 • Nairobi

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Finance

As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever

Fortune Jun 24, 2026 2h ago ⏱ 1 min read 👁 1 views

As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever

Image via Fortune

📋 Article Summary

46 words

At Fortune's Fuel Up in Cannes, marketing leaders from Manchester United Football Club, Uber, Kraft Heinz and content creator Gstaad Guy explored how brands can create connections that feel genuine This story was reported by Fortune. For more Finance news in Kenya, stay tuned to Masaa.

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