Porsche’s Toy Story 911s prove luxury carmakers are selling stories as much as sports cars

Porsche’s trio of Toy Story-inspired 911s will never reach a showroom, yet they may be among its most effective creations of the year. They show how premium car brands increasingly compete on cultural relevance as much as engineering. Luxury carmakers… Porsche’s trio of Toy Story-inspired 911s will never reach a showroom, yet they may be among its most effective creations of the year. They show how premium car brands increasingly compete on cultural relevance as much as engineering. Luxury carmakers…