Samsung Brings WhatsApp Shopping to Kenya With New Online Store

Samsung Electronics East Africa has launched its official direct-to-consumer online store in Kenya in partnership with Housewives Paradise, introducing WhatsApp Shopping as it expands its digital retail strategy in one of Africa’s fastest-growing e-commerce markets. The Samsung Brand Store enables… Samsung Electronics East Africa has launched its official direct-to-consumer online store in Kenya in partnership with Housewives Paradise, introducing WhatsApp Shopping as it expands its digital retail strategy in one of Africa’s fastest-growing e-commerce markets. The Samsung Brand Store enables…