Swarovski CEO’s focus on “modern luxury” to return the 131-year-old company to profitability

Swarovski CEO Alexis Nasard joined Bloomberg This Weekend's Christina Ruffini for a tour and discussion about the significant brand transformation the company is undergoing as it aims to modernize its luxury image by partnering with celebrities like Ariana Grande and… Swarovski CEO Alexis Nasard joined Bloomberg This Weekend's Christina Ruffini for a tour and discussion about the significant brand transformation the company is undergoing as it aims to modernize its luxury image by partnering with celebrities like Ariana Grande and Venus Williams, as well as incorporating popular Disney and Marvel characters. (Source: Bloomberg)