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Home › Finance › The new CMO playbook: how marketers are balancing…
Finance

The new CMO playbook: how marketers are balancing broader remits and tighter budgets

Fortune Jun 26, 2026 2h ago ⏱ 1 min read 👁 1 views
The new CMO playbook: how marketers are balancing broader remits and tighter budgets
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📋 Article Summary
42 words
Marketing leaders at Cannes Lions discuss their expanding list of responsibilities, AI’s threat to creativity and the importance of having a CMO on the C-suite This story was reported by Fortune. For more Finance news in Kenya, stay tuned to Masaa.
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