Why Kenya’s SMEs must think beyond survival

For many Kenyan entrepreneurs, starting a business is only the beginning. The greater challenge lies in keeping it alive long enough to grow. While small and medium-sized enterprises (SMEs) account for the bulk of businesses in the country and employ… For many Kenyan entrepreneurs, starting a business is only the beginning. The greater challenge lies in keeping it alive long enough to grow. While small and medium-sized enterprises (SMEs) account for the bulk of businesses in the country and employ…