Why Super Furry Animals joined music’s dash to cross over football’s vinyl frontier | Emma John

The sponsorship deal between Cwmbran Celtic and the Welsh indie-rockers is part of a trend to monetise ‘adjacent audiences’ as much as it is a nostalgia tripAs someone born on the cusp of the gen X-millennial divide, I am the… The sponsorship deal between Cwmbran Celtic and the Welsh indie-rockers is part of a trend to monetise ‘adjacent audiences’ as much as it is a nostalgia tripAs someone born on the cusp of the gen X-millennial divide, I am the…